You will learn:
● How to place ads in Google AdWords
● What types of advertising campaigns exist and how to set them up
● How to optimize advertising campaigns
● What ad formats are on the Display Network
● Basic settings and tools, reports and useful resources
● And much more
Contextual advertising is showing the audience of advertising messages that match their interests. Contextual advertising can be useful at any stage of a project's development. It helps to quickly attract targeted visitors to a newly created site, draw the audience's attention to a specific product, promotion or content.
By taking part in the course, you will learn the main advantages of the Google AdWords advertising platform and the basic principles of its operation, how to create an account in AdWords and what to consider when setting up it, what elements an advertising account consists of and how to build them correctly. We will tell you where advertisements are displayed, what types of targeting are available and how to set each of them. These and many other questions will be answered by Google experts and specialists from leading agencies.
The course "Contextual advertising in Google AdWords" will help you understand the features of online promotion. We will tell you about mobile advertising, which is becoming more and more relevant every year, because users most often search for information on mobile. Our experts will talk about developing a mobile strategy and creating campaigns in AdWords, promoting applications and interacting with users.
The course will be of interest to everyone who studies contextual advertising and internet marketing.
In addition, course participants who successfully pass the Google AdWords Advertising Fundamentals exam after the relevant subject block and one or more advanced exams will be eligible to become a Certified Google AdWords Specialist.
We welcome you to the course - join, study and get new and useful knowledge!
Having technical difficulties? Please contact: earntechonline@gmail.com
Syllabus
Basics of contextual advertising -
Good afternoon, dear listener!
The first module of the course lays the foundations for understanding PPC advertising. It will consider the history of this type of communication, explain the semantic principle of operation and basic terminology. You will also learn about systems for placing contextual advertising that are popular in Russia, and you will understand in detail the formats for placing advertising in Yandex.Direct. In conclusion, the principles of creating contextual strategies will be considered and the position of contextual advertising in the marketing mix of digital marketing will be determined.
Watch the video, study additional materials, and answer the test questions.
Good luck!
Google AdWords Advertising Basics and Google Search Network Advertising
-Good day, dear listener! During this week, you will learn the basics of advertising in Google AdWords, familiarize yourself with the basic concepts and definitions of contextual advertising, and see an overview of the basic tools of the Google Adwords system. You will find out what settings and types of advertising campaigns exist, how they can be managed. Plus, you will gain insight into advertising on the Google Search Network, a powerful tool for helping businesses get the results they need. You will be given the opportunity to pass 2 exams in the Google Partners system and become a certified Google AdWords specialist. Watch the video and answer the test questions. Good luck!
Google Display Network and Google Video Ads
-Good day, dear listener! This week will focus on the Google Display Network ad placement process and Google AdWords video ad placement. With the Google Display Network, you will be able to reach customers from over two million websites, reaching over 90% of the internet's users. Combinations of location, context and audience targeting ensure ad performance and maximum audience reach. Plus, you'll explore video ads on Google and learn how you can run ads on the world's largest video hosting site and reach even more leads. This week you will have the opportunity to take 2 more exams in the Google Partners system and become a certified Google AdWords specialist. Watch the video and answer the test questions. Good luck!
Mobile advertising in Google AdWords and Google. Shopping -
Good afternoon, dear listener! In the final week of the course, we'll explore mobile advertising and Shopping ads in Google AdWords. You will become familiar with the basic concepts and definitions, and also learn how to effectively serve ads to potential customers who use mobile devices (for example, mobile phones or tablets). Mobile devices are one of the best channels of communication with a client, since the world has long passed into the stage of “mobilization”. You will also learn how to create Shopping ads for Google Shopping. You will be given the opportunity to take 2 more exams in the Google Partners system and become a certified Google AdWords specialist. Watch the video and answer the test questions. Good luck!
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